
“The audience knows the truth; the world is simple, miserable, solid all the way through. If you can fool them, even for a second, you can make them wonder.” - The Prestige
Film has a pretty significant impact on my life and creativity, as does music. There are some movies that I’ve watched and re-watched more times than I can remember. This is often for different reasons; a movie like The Matrix for example was the right film at the right time and combined all the right elements to make it something perfect for multiple viewings. The other films in my top 5 list that keep The Matrix company are The Insider, A Bittersweet Life, Le Samouraï, and last but not least The Prestige. One of my favorite Chris Nolan films, The Prestige embodied everything that makes a great film great. It’s also deceptively complex. There is a slowly unveiled twist that is fully revealed at the end, but there are so many more elements at play that are only noticeable when watching the film a second or third time…as the first line of dialogue “are you watching closely?” suggests, you do have to be paying attention. It’s nice when you look back at something you experienced and enjoyed at a surface level and discover another detail or layer of meaning; in truth many poignant life experiences are at first easily disregarded and it’s only in retrospect that you discover their real value.
Beyond this, I’ve recently been looking a little more closely at the objects, music and movies that I resonate with. The significance of The Prestige is multi-layered. Nikola Tesla’s involvement in the story (portrayed with a kick-ass cameo by David Bowie) made me look a little more closely into the nature of how technology is viewed today. If we looked at our technologically advanced (but often socially regressive) society with a true sense of wonder then we may find a better connection with that very technology and question where it comes from; in terms of energy, raw materials and so on.
There is a definite element of illusion when it comes to products and services we surround ourselves with. Many of these things make a big hurrah while simply disguising their slight-of-hand, and the bigger the corporation the more skilled the act. Take an iPhone for example, not an uncommon product by any stretch of the imagination, and something that has made leaps and strides in terms of redefining what a cell phone is. The product in this instance is not the important part, at least to most people. Proof of this is provided simply by the fact that the first version was advertised by what it did on screen, not what it looked like, and that Apple managed to segue from a heavy, machined aluminum casing to a glossy plastic one without the average customer really caring. The illusion here is that everything the phone does tells us we’re in the future; a seamless world where there’s an app for everything imaginable, e-mails that can be sent as easily as text messages, and immediate access to every song we’ve ever listened to. Obviously the hardware involved to power this is complex, being that it is essentially a pocket computer, but that’s probably everyone’s last concern. It shouldn’t be. There are many horror stories about off-shore manufacturing, Nike had huge issues with this in the past and was perhaps disproportionately crucified, they were guilty of turning a blind eye but in fact a huge number of companies were guilty of far worse and still are. The tricky part is that Nike doesn’t make anything, and neither does Apple. They are not manufacturers. They like so many others go through suppliers in China and this is where the whole thing becomes blurry, because a supplier can say something or show a pretty picture about their social and environmental standards but do something entirely different. Recently a worker at Foxconn, a massive supplier who produces products for Apple and numerous other electronics companies, committed suicide over the loss of an iPhone prototype. Serious business. It is ultimately up to the company who puts the brand on the final product to be at peace with how the product was made and where the materials came from. But as in the case of conflict diamonds, a consumer’s bedazzlement over something shiny will oft outweigh concern about its origins and therein the fault is mutual. If you think comparing blood diamonds to cell phone manufacturing is a stretch, consider that much of the precious ore that is refined and included into circuit boards in most cell phones comes from places like the Congo at the cost of human rights abuses and exploitation of resources.
This isn’t a shot at Apple in particular, and it’s hard to criticize something that allows me to sit here and write this. The point is that if you are easily dazzled by the ethereal abilities of your phone, computer or even car, take a minute to find out what it’s made of and where it came from. When you power one of these things up the lights come on and the show begins, but what’s really happening under there? Was that product glued together on a production line somewhere, was the plastic chrome plated to look like metal and were the imperfections painted over?
BMW’s recent “Vision Efficient Dynamics Plug-In Hybrid” (needs more words) was supposed to be a look to the future of automotive design but it was simply smoke and mirrors masking up a relatively straightforward idea. Neon lighting and surfaces near impossible to be practically manufactured, it’s hard to call it a concept car. Shouldn’t a concept be about how you build something better instead of fooling people into thinking we’re a couple of years from flying cars? Blue sky and out-of-the-box thinking is detrimental to moving forward and in order to do this we must be very open minded, but this open-mindedness I think should be applied holistically. Start to finish. From the sketch to the shelf.
Corporations will continue to pull rabbits out of their hats, it’s what keeps them in business. You may wonder where the rabbit came from but you also may not care, and the rabbit probably has no opinion either way. But the future requires us to watch a little more closely, to question the illusion, but also to find that sense of wonder that is curious and critical at the same time.
“Now you’re looking for the secret – but you won’t find it because of course, you’re not really looking. You don’t really want to work it out. You want to be…….fooled.” - The Prestige